Enterprise: Week 2

Where are they – How will they find me?

Based on the principles that have been introduced in lecture 2 of the Enterprise module, investigate where your potential clients are located.

Where are my potential clients located?

Or

What media do my potential clients use?

What do you need to communicate and how does it match what your clients need?

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One of the biggest challenges faced by people such as me who are just trying to get into the industry is getting noticed. Whereas in a job in an office you would simply send in a CV and hope for the best, it is not possible to do this in the advertising industry. You need to be noticed.

A good way to do this is to enter student or graduate competitions run by organisations such as D&AD and IPA. This is where many agencies look for the freshest creative talent and it provides an important platform for students to get above others in an already saturated market. Agencies will look towards these awards shows for inspiration and recruits.

Another interesting way to get the attention of agencies on a very small budget is by creating some sort of viral advert. Virals aren’t known for their slick production and glitzy casting, it’s all about the idea. The creativity. If you can create something great for a viral and then upload it to a site such as YouTube, the hype creates itself and often it is the agencies that will come looking for you as they want to find who created the ad and get them on board.

Virals could be the best way forward as it proves many things - first that you are creative, but importantly in this economy, that you can create a good advert on a shoestring budget. Anybody can hide behind multi-million pound cinematography and fool people into thinking that the advert is “good”, but if you can create something on a budget but still get people to notice it, this is a valuable skill.