Task 3

Due to the nature of advertising as an industry, much of the marketing communication mix is not appropriate to consider. Unlike areas such as furniture making or fashion, there is no way to "personal sell", and advertising advertising seems a bit of a fruitless task.

Instead, it is more about just getting your work noticed. The best way to do this (if we are to assume that, as a freelance newbie, we have no clients) is to enter competitions such as D&AD, the YCN Awards, Roses Creativity Awards, Chip Shop Awards and any other competitive awards where it would be possible to bring your work to the attention of people within the advertising industry.

The Internet does prove to be a useful tool in advertising it is very much to do with who you know. The more people you know, the more likely you are to get work. Facebook proves helpful with this, with many agencies now having a Facebook page where you can become a "fan", and an increasing number are now also using Twitter.

In my current creative team, we have created the identity of House of Roi and we have our own website. The website consists of our past work portfolio, but the style and structure of the site itself also speaks volumes about us. If we had created a website that was visually unpleasant, it would reflect upon us badly as a creative team.